Service 03
Interactive 3D and augmented-reality experiences
We use interactive 3D and augmented reality when spatial understanding, product presence, or playful exploration communicates more than a flat screen can.
A spatial experience that supports the product story instead of becoming an expensive loading screen.
Capabilities
The parts that make the whole
Web 3D
Interactive scenes and product moments built with Three.js and React Three Fiber around real device and loading constraints.
Product visualization
Present form, material, scale, and behavior through controlled camera paths and direct user exploration.
Augmented reality
Create optional mobile AR paths that extend a product experience without blocking the core web journey.
Generative 3D exploration
Prototype AI-assisted asset and scene workflows where they can reduce production effort without lowering visual control.
How we work
Decisions before ceremony
- 01
Purpose
Define the one thing 3D should make clearer, more tangible, or more memorable than a conventional interface.
- 02
Prototype
Test asset weight, interaction, camera behavior, and target devices before polishing the full scene.
- 03
Integrate
Build the spatial layer into the surrounding product with loading, fallback, and reduced-motion states.
- 04
Tune
Profile frame cost, image and model weight, input behavior, and mobile fallbacks against production constraints.
Typical deliverables
- Interactive web scenes
- 3D product visualization
- Model optimization and loading states
- Mobile AR entry points
- Camera and interaction systems
- Static and reduced-motion fallbacks
A good fit when
- The product has a meaningful spatial story
- Users need to inspect form, scale, or configuration
- A brand moment should invite exploration without slowing the task
Relevant work
See the service in context
Real products where this discipline shaped both the public story and the working experience.
Alex Streza
A personal portfolio treated as a living product: direct positioning, a structured work archive, an embedded AI assistant, and interactive details that reward exploration.
- Product Design
- Full-stack Development
- 3D
Other services
The rest of the studio
Have something in mind?