AI product · Food technology
AI menu guidance built around the person
A warm, practical AI product that turns restaurant menu photos and PDFs into personalized guidance for people navigating allergies, intolerances, and dietary restrictions.
Client
Snow Fox
Year
2025-2026
Industry
Food technology
Work
Product Design · Full-stack Development · AI
The challenge
Make complexity useful
Dining decisions depend on details that generic dietary labels miss. People may tolerate an ingredient in one form, avoid it in another, or need a question answered before ordering. Re-entering that context into a general-purpose AI tool for every restaurant made a useful workflow too repetitive to rely on.
Our response
Build the product story into the product
Snow Fox shaped the workflow around one durable preference profile and the menu itself. Niblu extracts dishes, detects cuisine and language, and organizes results into clear safety states with reasons. Translation, local-language waiter questions, dish reactions, and remembered preferences keep the experience useful beyond a single scan.
Snow Fox contribution
From premise to interface
- 01
Product strategy
Turned a repeated personal workaround into a focused product model built around profiles, menus, dishes, reactions, and explainable decisions.
- 02
Experience design
Designed the scan-to-decision journey, progressive preference capture, clear safety hierarchy, and a friendly tone that makes a sensitive task feel approachable.
- 03
Full-stack AI engineering
Built the application, menu extraction pipeline, AI-assisted classification, account and billing flows, media handling, and the public discovery experience.
What shipped
The working system
- Photo and PDF menu ingestion with dish extraction
- Personalized safe, unsafe, and uncertain classifications
- Menu translation and local-language waiter questions
- Remembered preferences and dish reactions
- Cuisine and dish discovery pages
- Free and paid product plans
Brand system
A structure with a voice
A capable guide, not a clinical warning system. Warm cream surfaces, amber accents, editorial type, and Nib the otter make complex dietary context easier to approach without trivializing it.
- #fef7eb
- #f59e0c
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- #4b5563
- Typefaces
- Geist · Source Serif 4
- Personality
- Warm · Reassuring · Curious · Practical
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